Upstate Business Websites
Get a great, profitable and easy-to-maintain website.
Already got a great website? Get it optimized for business and web-searches.
We make affordable and manageable websites for small businesses. If you are confused about what you need, you can get a free consultation, and we’ll help you get clear.
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Some examples of our work (click on thumbnails for enlargements):
Hi, I’m Brian Foley, owner of Upstate Business Websites,
If you’ve been noticing the business climate in upstate New York (and who hasn’t?) you’re probably as disappointed as I am to see the potential of this amazing area of the world squandered by bad decision-making. Regardless of who we think is responsible, it’s tragic to see the game of “musical empty storefronts” on Main Streets that should be thriving.
Sometimes it seems as though the twenty-first century is passing us by. Especially in our utilization of the internet as a marketing tool.
I’ve been doing lots of research on how local businesses are being represented (or in many cases are not being represented) on the web. It’s not a pretty picture. Most small businesses either have an old-school, amateurish and totally inadequate website that their “cousin who took some website classes” made for them, or an over-the-top work of art that they paid out the nose for, and is bringing them almost no return on investment – a nice vanity site, in other words.
In both cases, there’s usually been either no thought given to search engine optimization (SEO) or customer retention on the site. In other words, getting new customers, and keeping existing customers (the heart of any business) is often totally ignored on many, if not most, websites.
SEO is what is done on and offsite to help your site rank higher in Google and other search engines. You know that if you’re not on the first page of Google for a particular search, you are missing out on the most lucrative and rewarding part of having a business website.
Customer retention is what you get when you make your site “sticky.” You make the customer want to learn more about your business and and stay in touch with you for more information. In other words, you want to be the go-to guy/gal for your business on the internet.
It’s no longer sufficient to have a website and a Facebook page. Everyone and his brother has that. You want to have much more happening, both on your page and behind the scenes, and you want to make it easy to work with.
Might I guess that you also don’t want it to cost an arm and a kidney?
The priority for my creating Upstate Business Websites was to be able to help upstate businesses get more of their piece of the internet marketing pie. It’s not enough to have a website. You have to have it optimized for the search engines. You need to get more people coming to your site, and more people taking action when they get there.
There are many other things to consider, as well. One of which is the fact that much of our wonderful part of the world is not networked for high-speed internet. It’s amazing but true that although we are not a third-world area, we have much worse coverage for DSL, Roadrunner, etc. than much of the third world.
That means that anyone with dial-up service (which is more of your potential clientele than you may think) cannot enjoy the fancy graphics, videos, flash animations and other things that web designers like to charge you for. When they see those things loading, they will leave your page quicker than than a congressman will dodge an investigative journalist.
Issues like that are what need to be taken into account to make your website the most efficient, effective and profitable that it can be.
You’ll find more information about all of the aspects of getting a web page that takes into account our unique area your unique establishment on the pages that are being added to this site.
If you are interested in making your business one of the more profitable ones in your niche here in Upstate New York, please give me, Brian Foley, a call at 607-431-8523. Leave a short message with your name and the name of your business, and your phone number if I’m “in the field.” (Yes, I live upstate too, and the cell coverage for phones is as miserable as the internet coverage here). I’ll get back to you on the same day. Or leave an e-mail message on the contact form.